for tech leaders
We turn your expertise, stories and life lessons
into thought leadership for LinkedIn.
WHY CREATE CONTENT
LinkedIn is the #1 online platform for generating business leads and landing job opportunities. Content creation builds awareness of your brand and what you have to offer.
LinkedIn is also an excellent platform to connect with vendors, partners, collaborators, peers and colleagues.
We help business owners and experienced professionals create video content strategies, content calendars and content for LinkedIn.
The world needs to see and hear you. You have value to give and expertise to share. When you put out content on social media, people see your value.
Let's work together to find your unique brand and create content that ties together your professional expertise with your interests, values and strengths.
Video Content Strategist, Business Event Promoter, Community Builder
Fanny is a LinkedIn video content creator and CEO of PathLynks, which helps business owners (B2B) and corporate professionals build their unique LinkedIn brand and content.
She leads with her heart, and is a natural connector. Fanny trains and empowers individuals and leadership teams to take charge of their personal and business branding, create value-added content, and build an engaged audience around their products and services.
Her clients include companies in the aerospace and defense, manufacturing, marketing, professional services, personal development, recruitment, technology, human resources, coaching and food industries. She is a regular presenter at regional and national conferences and events.
Fanny loves travel, food, architecture, people, books, airplanes and technology.
Her expertise covers content strategies, calendars and ideas, professional branding, employer branding and career development.
“I know that acting on her guidance has already made a dramatic positive impact on my career.”
-Scotty Smith, Founder of CycleWerx Marketing
BUILD YOUR BRAND
Uncertain of how to start? Build your unique LinkedIn brand and create engaging video content through this informational video course.
This is a great starting place for job seekers and solopreneurs looking to understand the basics of developing a LinkedIn strategy.
What You Get:
6-part Video Course
5-day Content Calendar
Work with me one-on-one to create a unique brand that combines your professional expertise with your values, strengths and interests.
Perfect for solopreneurs, consultants and anyone looking to leverage LinkedIn to develop sales leads, build their brand, find a community, or share their message.
What You Get:
Personalized Coaching Calls
Learn how to build leaders' unique personal brands that tie into your business brand though customized workshops.
Perfect for global corporations looking to leverage LinkedIn to drive revenue, deepen business relationships and elevate your company's reputation.
What You Get:
Personalized Branding Workshop
Recommendations on LinkedIn Profile Enhancements
Video Recording and Editing Add-On Options
Fanny encouraged me and believed in my ability to successfully make the leap into self-produced content and I’m definitely hooked.
Now with over 10,000 views of the 15 videos I’ve posted on LinkedIn, I’m finally starting to see what she saw in me from the beginning.
— Darrell Stevens, Video Editor/Content Creator/Media Production Manager