Are you trying to be general in order to appeal to everyone?  My advice is to do the opposite. Be niche. Be specific. Spend extra time defining your specific target client or customer. Only target specific industries.  The more specifics you can speak to your target client to address their unique pain point, the better. The more unique your value, the more target clients you’ll attract. Also, people will pay premium for niche and deep expertise. Here are the 3 things to remember when defining your brand: - WHO do you want to serve? - WHAT do you do? - What VALUE do you give? Here are 5 examples of connections that have a laser focus on WHO they want to serve and the VALUE they offer them. Check out their profiles and niche headlines: Sarah Bell - "I help healthcare organizations develop impactful nurse leaders so they slash nursing turnover rates and create high performing teams that achieve exceptional patient care and key performance indicators." Michael Goldberg - "I help Startups on Talent Strategy Ready for Hyper-Growth" Trevor Houston - "I help job seekers get noticed and take control of the financial fears of job loss" Jake Jordan - "I help companies with a cause grow faster with frameworks and accountability" For me, Fanny Dunagan, I have keywords which I want to be found by such as "SAP Talent Acquisition" and "Employer Branding", who I serve, "Coaches and Consultants" and my value, "LinkedIn Content Tips". ----------------------------------- Connect with me on LinkedIn: https://www.linkedin.com/in/fannydunagan/ Website: https://www.pathlynks.com

Want a secret tip to hashtags for networking? Most people use hashtags to: 🔸Follow relevant topics 🔸Make their content discoverable by followers of that hashtag There’s an additional benefit that people don’t realize. Hashtags can also be used for NETWORKING ONLINE. Here’s the secret tip to build your network of potential clients and industry content creators. Take the #humanresources . When you type that in the search bar of LinkedIn, it will bring up all the people that have posted on that topic of Human Resources. Scroll through that content to discover: 🔸Industry leaders 🔸Content creators 🔸Popular sub-topics 🔸Content ideas From there: 🔸Comment on the content of leaders you like 🔸Comment on the content of creators you like 🔸Comment on the content of potential clients 🔸Comment on the content of potential collaborators 🔸Follow people that inspire you 🔸Follow people that you can learn from Have you tried this❓ Let me know in the comments. What else do you use hashtags for❓ ----------------------------------- Connect with me on LinkedIn: https://www.linkedin.com/in/fannydunagan/ Website: https://www.pathlynks.com

Want an easy trick to enhance the look of your text posts? This is the simplest way to make your text content easier to read. Use blank lines. And emojis for color! 🔴🟠🟡🟢🔵🟣 Space out your text with blank lines between sentences and ideas. Use colorful bullet emojis for lists and to enhance important information. 1️⃣2️⃣3️⃣4️⃣5️⃣6️⃣7️⃣8️⃣9️⃣🔟 for a list of tips. ❌ to tell them to avoid or 🛑 to stop doing something. ✅ to do a checklist. 🗓 for the date of an event. 📍for location of an event. 🖥 or 🎙for a live show or podcast. ⏰ for a reminder. You get the idea . . . But don’t overdo it. Otherwise, it gets kind of cartoonish. Just ask yourself who your TARGET AUDIENCE is to gauge how mild, moderate or wild you want to get with your emojis. What kind of emoji user are you❓ I’m somewhere on the mild to moderate scale. ----------------------------------- Connect with me on LinkedIn: https://www.linkedin.com/in/fannydunagan/ Website: https://www.pathlynks.com

Are you a cautious person? Do you study, research and think things through before jumping in? I take small steps and then build up from there. There’s nothing wrong with starting small. The trick is to constantly take action though. For those of you that are cautious to post content on LinkedIn, I suggest you start small and move up these phases of content: 1️⃣ Comment - Not sure what to post? Just start by commenting on posts from content creators that you enjoy and that tie into your industry. 2️⃣ Share Articles - Find articles that reinforce your expertise, that you find interesting, that would be of value to your target audience. Share them from The New York Times, Forbes, Fast Company, industry sites, etc. 3️⃣ Text Posts - You have 1300 characters to type something. Do this especially if you like writing short form written content. 4️⃣ Image Posts - Take photos of events you attend, people you meet, books you’ve read and tie it to your expertise and pieces of advice. 5️⃣ Video - Once you’ve worked your way through 1️⃣, 2️⃣, 3️⃣, and 4️⃣ then try your hand at video! What type of content are you comfortable posting? Let me know in the comments below. #linkedin #linkedinlive #linkedintips #startsmall ----------------------------------- Connect with me on LinkedIn: https://www.linkedin.com/in/fannydunagan/ Website: https://www.pathlynks.com

Top 10 FAQ’s: Content Tip of the Week #1 What questions do you get asked the most? If you're at a loss on what to create content on, ask yourself: 🔸 What do people always ask you 🔸 What advice do people seek you out for 🔸 What do people seek your counsel on List down the top 10 questions you always get asked and write down your answers to them. For each of those questions, create a video 📹 or write an article ✍🏻 providing your answer to that. That becomes 10 pieces of content that tie closely to your expertise, what people seek out your advice on, what you're great at and what people will likely pay you for. I'm kicking off a weekly series called "Content Tip of the Week". Follow and connect with me as I share content tips and ideas for your #contentcreation journey. I will post a new one every Monday. What's your biggest content creation challenges?? Let me know in the comments below and I'll collect them to answer on this weekly series. #linkedin #linkedinlive #linkedintips #faq ----------------------------------- Connect with me on LinkedIn: https://www.linkedin.com/in/fannydunagan/ Website: https://www.pathlynks.com

How do you overcome the fear of being on video? For me, it never quite goes away, despite all the videos that I’ve done. My heart still skips a beat before I hit "Record". Here’s 3 ways that I help my clients record content-rich videos that create value and connect with audiences: 1️⃣ Have a conversation like they’re with their typical client 2️⃣ Find something they’re passionate about - the best content always comes from the heart 3️⃣ Focusing OUT instead of focusing IN - think of your client, not yourself Thank you to Mark Neace and Scot Duke at SyncLab Media, LLC for the fun interview last week. They now offer podcasting services at their recording studio at Venture X (Dallas by the Galleria). f you’re ready to get into the world of video content creation around your specific expertise to generate leads and opportunities, direct message me with your email and I will get you started on my Content Creator Kick Off Package. ----------------------------------- Connect with me on LinkedIn: https://www.linkedin.com/in/fannydunagan/ Website: https://www.pathlynks.com

3 Parts of a Post: Did you know there’s a formula to writing a post? Here’s how I break it down into 3 parts. 🔸1️⃣ HEADLINE The first sentence of your post is your headline. 🛑Make it attention grabbing so it stops someone from scrolling by! 🛑 Write it in the form of a question that you get asked a lot. Or 3 tips to ... or 5 mistakes to avoid when ... or 7 pieces of advice to ... All great ways to start a post. 🔸2️⃣ BODY The second part is the body of the post. The details or the meat of the main content. Do it in the form of a list with bright emoji bullets. Or do it in short little paragraphs with lots of spacing. It helps people to skim and capture an idea quickly. 🔸3️⃣ QUESTION / CALL TO ACTION End your post with a question asking for the audience’s input or thoughts. Or have a Call To Action (CTA) to ask them to follow, connect, sign up, attend an event or visit your website or something similar. BONUS TIP: Don’t immediately ask people for something or to sell. Earn trust first by providing value. How do you form your posts? Let me know in the comments if this was useful. Connect with me and follow along as I post a new Content Tip of the Week every Monday. #linkedin #contentcreation #contenttips #heartandvalue ----------------------------------- Connect with me on LinkedIn: https://www.linkedin.com/in/fannydunagan/ Website: https://www.pathlynks.com

How to make content that’s informative and connects with audiences? Use your head 🧠 and heart 💙 What do I mean by that? Content for the head includes information such as: 📈statistics 📊graphs 📈numbers 📊research 📈tables 📊facts & figures We usually know this part. However, we often forget to include content for the heart, even on a professional platform like #LinkedIn. Content for the heart includes: 💙stories of failures and lessons 💙something heart felt 💙pain points and triumph 💙challenges and how we overcame them 💙our journeys and how we felt along the way HEAD: For example, I often tell people about how only 3% - 5% of LinkedIn users post content on a weekly basis. Whereas 47% are monthly active users and looking around on LinkedIn. So the demand for content (47%) is so much higher than the supply of content (3-5%). HEART I also stress the importance of sharing your lessons and leaving a legacy. Being the quiet kid growing up, I was afraid to speak up. The older I get, I more I want to lift others up and empower them to create content and share their message with the world. Talk to their hearts and heads and your content becomes richer and more engaging. Follow me Mondays for my Content Tip of the week! #contentmarketing #contentcreation #contenttips ----------------------------------- Connect with me on LinkedIn: https://www.linkedin.com/in/fannydunagan/ Website: https://www.pathlynks.com

How do you learn? Earlier on in my career doing #communications and #training, I realized that people learn in different ways and it affects how long they can retain that knowledge. These techniques can also guide you in different ideas for #contentcreation : 🟧1️⃣ VISUAL These people learn by seeing. Videos, photos, diagrams, images, infographics, etc all help this type of learner. 🟧2️⃣ AUDITORY These individuals learn by hearing and speaking. Podcasts, audio books, voice messages, voice memos, etc are all great ways to cater to these audiences. 🟧3️⃣ WRITING & READING Who loves to read and take notes? This style is for you. #LinkedIn articles, blogs, shared articles, long copy posts, etc appeal to this group. 🟧4️⃣ KINESTHETIC Do you learn better by doing? I’ve seen wellness & fitness coaches do demos on this platform. Asking people to follow along by standing, moving around, holding an object, etc will get this crowd engaged. The next time you want to appeal to a different audiences, try some of these styles and switch it up. I’m mainly a combo of visual and kinesthetic. What about you? #contenttips #contentmarketing #contentideas #linkedinvideo #linkedintips #heartandvalue Follow along every Monday for my Content Tip of the Week! ----------------------------------- Connect with me on LinkedIn: https://www.linkedin.com/in/fannydunagan/ Website: https://www.pathlynks.com

When you’re stuck for content ideas, make a list! Your head is full of knowledge, experiences and thoughts but you’re not sure how to organize them into content for posting. Organize your expertise into lists. 📋 Lists are a great way to break down your content into easy to consume information. For example: 🔸 7 Best Practices for . . . 🔸 3 Mistakes to Avoid when . . . 🔸 5 Ways to Improve . . . 🔸 10 Tips to . . . 🔸 3 Lessons I Learned to. . . These are all great headlines for content: ▶️ Blog articles ▶️ LinkedIn articles ▶️ Videos ▶️ Images ▶️ PDF slides ▶️ White papers So, that next time you’re stuck, organize your content into lists. Let me know what you think in the comments below. 👇🏼 Follow and connect for my Content Tip of the Week every Monday. Direct message me for my coaching packages to kick off your content creator journey, discover your unique brand and plan your content calendars. #contentcreation #contenttips #contentmarketing #linkedIncontent #heartandvalue #captioned ----------------------------------- Connect with me on LinkedIn: https://www.linkedin.com/in/fannydunagan/ Website: https://www.pathlynks.com

Not sure what to post on #LinkedIn? Use these 4 content categories to guide you . . . 🔶1. EDUCATE - These are posts that give advice, tips, best practices, insights, frameworks, etc. This post here is an example of an educational post. This is a core type of LinkedIn content. 🔸2. INFORM - This is where you inform people of upcoming events, conferences, webinars, live shows, launches, networking, etc. It can be your own events or you're sharing an event that would be of interest to your network. Share the date, time, venue and details. 🔸3. INSPIRE - This is where you talk to people's hearts. Share quotes, stories and lessons that inspire, offer hope, spread positivity & motivate. Share a challenge you overcame. Share a quote that always lifts you up. 🔸4. ENTERTAIN - Make someone laugh & smile. Get creative & share an idea in an entertaining way. This always leaves an impression on people. Use a cartoon, illustration, music, art and whatever sparks your creativity. Whenever you're at a loss of what to post, remember these 4 purposes. What type of content do you usually like to post❓ Follow me every Monday for my Content Tip of the Week! If you'd like more help, send me a message & ask about my content coaching packages. #contenttips #contentmarketing #linkedintips ----------------------------------- Connect with me on LinkedIn: https://www.linkedin.com/in/fannydunagan/ Website: https://www.pathlynks.com

Share Your Origin Story: How did you get started? What motivates you? What’s your WHY? Your answers to these questions form your ORIGIN STORY, which can be a 📣video post or 📣video on your website or 📣video on your LinkedIn profile in the Featured section or 📣written LinkedIn article Your ORIGIN STORY tells people who you are. I was the quiet kid growing up. I was a Chinese immigrant in Canada and I couldn’t even speak English so I needed English as a Second Language (ESL) Classes. I was fearful of disapproval or doing something wrong. But I had so much I wanted to say in my head. When I got into the business consulting field, I was pushed and empowered to speak up, to present to clients and train clients. And I grew into my element. That’s why I’m so passionate about helping others find their voice, define their brand and share their expertise. 📣 If I can do it, so can you. 📣 You have something to say and what you say matters. 📣 #ShineYourLight and share it with the world through video. 🟧 What is your ORIGIN STORY? 🟧 #linkedinvideo #linkedin #contentcreation #contenttips #contentstrategy #contentmarketing #heartandvalue ----------------------------------- Connect with me on LinkedIn: https://www.linkedin.com/in/fannydunagan/ Website: https://www.pathlynks.com